How to link Google Webmaster with Analytics

Linking your Google webmaster account with Google Analytics is very easy and also helpful in terms of tracking your sites health status. Google Analytic is such an important tool that will ease you track and monitor the following information generally required for better SEO.

1. Demographics - Users Age, Gender and category 
2. Search - search queries, keywords used by the users
3. Geography - Location of search
4. Behaviour - New visitors Vs returning visitors, their page views, visits and duration of stay in your site.
5. Browser - search engines and devices used by the users, referral sites like social networks from which your site recieved traffic.
6. Individual site page searches, site speed.
7. AdSense - impressions, clicks, CTR
8. Lot more to explore in Analytics !

Tracking above said details will help you in deciding what to post, where to post and when to do that. For example; if you understand what type of keywords were mostly searched by the users as well as know the referral sites (sites from which traffic comes) you may develop a strategy to write as well as post accordingly. In terms of marketing language, this is like understanding the customer needs and delivering the products as per their requirements thus increasing sales. Same goes with blogging.

So, do open your analytic page today and explore more about your blogs stats as well as health status. Here I am giving step-by-step easy guide on how to link your webmaster account with Google Analytics.

Step - 1

Login to Google analytics page. If you are first time user, click the 'Admin' menu provided at the top of page. 

Step - 2

Then under 'Accounts' section, you will see a drop down menu, check that and click 'Create new account' as shown in the picture

Step - 3 

Fill all the required space with details, and ensure that you click Universal Analytics instead of classic analytics. Also enter your blog/website URL . 

Step - 4

After creating your account, return to the Admin panel and check 'Property' drop down menu. Under that click 'Create new property' just like the one shown below.

Step - 5

You will be taken to a page, where you need to enter your blog/website name, URL, industry and time zone. Select the appropriate fields and click 'Get Tracking ID'. After doing this, your site will be given a unique tracking ID. Copy this for future purpose.

(you can check your tracking ID any time later by going through Property > Tracking info)

Step - 6

After completing the above 5 steps, login to your Google webmaster and go to webmaster home page. If you have already added your site to webmaster, then your site name will appear in that page just like the one shown in step - 7, else click 'ADD A SITE' button, and add your blog/website there.

Step - 7

Once your blog/web name appears on the webmaster home page, check the drop down menu 'Manage site' and click 'Google Analytics property' as shown in the picture.

 Step - 8

You will be taken to a page which asks to link webmaster with Analytics. Select your site name from the list and click save. You are done.

Wait a minute, you still need to do a thing in order to make your site more trackable. Just open your blogger site and goto Settings > Other. Scroll down to the bottom of Other page to find 'Analytic Web property ID' icon. Paste the copied ID (from Google Analytic) there and click save settings. Done, you will shortly see all the tracking details in Analytics !

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